Why the education sector needs a lesson in ad fraud

Education is one of the world’s most competitive sectors, with institutions investing up to billions of dollars in attracting students. Faced with rigorous growth targets and a shrinking pool of potential students, education marketers are spending a staggering US$2000 per student in customer acquisition cost (CAC) – one of the highest in the world. And […] The post Why the education sector needs a lesson in ad fraud appeared first on e27.