Real-time interactivity is changing consumer engagement with businesses

Applications account for almost 85% of smartphone usage time. In fact, according to a report by Statista, users in Asia spent an average of 54.91 minutes per day using social media apps between October 2020 and March 2021. The second-most popular category was shopping apps, with users in the area engaged with this app category […] The post Real-time interactivity is changing consumer engagement with businesses appeared first on e27.