(March 30 00:23) Forbes.com
In October 2022, Stifel announced a four-year sponsorship deal with U.S. Ski & Snowboard to become the title sponsor of the U.S. Alpine Ski Team. The partnership has expanded to include all ski teams: U.S. Cross Country Ski Team, U.S. Freestyle Ski Team and U.S. Freeski Team, in addition to Alpine.
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