Are the glory days of direct to consumer brands over?

Direct-to-consumer (DTC) businesses sell directly to customers online, bypassing the “middlemen” of wholesalers and retailers. This allows them to control the user experience, collect first-party shopper data and increase margins. With customers and manufacturers now keen on interacting, we are seeing massive growth in D2C channels. In part, the growth in D2C is interlinked with […] The post Are the glory days of direct to consumer brands over? appeared first on e27.