Tapping into joy: The new cultural currency for brands

Stuck at home during the pandemic with limited forms of connection and entertainment, the world moved online in unprecedented ways. This was especially true in Southeast Asia where an additional 37 million individuals gained access to the internet during the first year of the pandemic, according to the World Bank. While the myriad of challenges […] The post Tapping into joy: The new cultural currency for brands appeared first on e27.