Visa, STB sign MOU to boost local tourism, SMEs

Uploaded By:  Alyssa Divina Submitted By:  Staff Reporter Case Study:  No They will develop domestic and international marketing campaigns. Visa and the Singapore Tourism Board (STB) have signed a three-year memorandum of understanding to address the needs of the country’s tourism industry and SMEs hit by the pandemic. They have also published a report which found out that local brands are worst impacted by the pandemic, seeing double-digit negative growth. The lack of an online presence has also left these brands more vulnerable, especially those located in tourism precincts. read more